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Mayor’s Welcome

Many things set us apart as a great city but there is one enduring image that represents our city more than any other and that is our city skyline perched on the edge of a blue ocean with natural headlands, creeks and long expansive golden beaches. Whether you’re a surfer, swimmer, fisherman, boatie or any other ocean user, long term local or recent visitor, our beaches are for everyone! Our spectacular beaches and world-class surf breaks have earned our city the enviable reputation as a premier tourist destination and ocean lifestyle community.

The Gold Coast surf breaks are home to a number of world-class surfing, fishing and surf lifesaving events, including the opening events of the World Surf League – the Quiksilver and Roxy Pro as well as the Gold Coast Fishing Classic, the Coolangatta Gold and the Australian Surf Life Saving Titles.

We recognise that our 52 kilometres of beautiful beaches are one of our most precious natural assets for residents and visitors alike as well as being a major natural economic asset. That is why the City has developed a number of complementary plans and strategies to deliver strategic solutions through a coordinated approach to managing our ocean beaches.

The Ocean Beaches Strategy 2013–2023 is the overarching plan guiding the city’s management, protection and enhancement of this natural asset. It seeks to ensure the following:

  • Everyone can enjoy a beach experience
  • Our beaches are healthy and clean
  • Our infrastructure is protected from coastal hazards
  • There is joint stewardship of the ocean beaches

Our Ocean Beaches Strategy highlights our ongoing and increasing commitment to managing and protecting Gold Coast beaches now and into the future.  This strategy has been developed in light of community feedback. Ongoing consultation about our beaches is critical to ensure there is strong community spirit. Coastal management is important for our business and community sectors, City of Gold Coast and other levels of government. With help from our key stakeholders, our Ocean Beaches Strategy builds on existing activities, plans and projects so our ocean beaches remain a centrepiece of this vibrant, global city.

The Gold Coast Sport Plan 2013–2023 details six key actions to benefit the long term vision for growth and prosperity of sport especially involving our ocean beaches.

The Economic Development Strategy 2023 aims to improve our city’s reputation as an international destination of choice for business and visitors. The City continues to support our existing Gold Coast innovators, attracting surfing, surf tourism and ocean beaches related businesses to our city by diversifying our economic base, increasing employment opportunities, nurturing innovation and fostering competitive business while increasing international investment and export activities.

Our Surf Management Plan represents the first time anywhere in the world that a local government has formally recognised the importance of surf breaks to the local community while reinforcing the critical nature of maintaining surf amenity with solid science, community input and effective management strategies. This approach will ensure that the Gold Coast’s surfing amenity is protected and enhanced for generations to come.

The City of Gold Coast’s Accessible and Inclusive City Action Plan is about removing barriers and improving access, and seeks to enhance the lifestyle and wellbeing of all residents and visitors, regardless of age or ability. We are implementing a range of initiatives to improve access to beaches, including beach matting and free beach wheelchairs.

Whether you are there to fish, surf, walk, swim or build sandcastles, make sure to dig your toes into the sand and enjoy the best city in the world. You might be in one of the fastest growing cities in Australia, but down at the beach you are immersed in an unadorned natural playground.

Tom Tate